02 / mandate · transition management

Chief Digital and Information Officer.

One seat for digital and information systems together, when splitting them would put the roadmap and the estate that runs it under two different owners.

What does the mandate own?

The CDIO mandate holds digital and information systems in a single seat: the customer-facing digital roadmap and the internal estate it depends on, under one accountability. The operator owns the target architecture, the supplier and platform decisions, and the delivery organization across business units and countries.

When do you bring it in?

Bring the mandate in when digital ambition and the information-systems estate have drifted apart — a roadmap the IS function cannot serve, or an estate no digital owner is accountable for. It fits a multi-country, multi-brand group where the same decision has to hold in sixteen places at once.

What does the operator bring?

The collective steps in with an operator who has held the CDIO seat across 22 business units in 16 countries, rebuilding supplier onboarding to marketplace scale and dismantling the legacy estate underneath it.

What does the mandate own?

The CDIO mandate owns digital and information systems together. The operator sets the target architecture, holds the supplier and platform decisions, and runs the delivery organization across business units and countries — one accountability for the roadmap and for the estate that has to carry it.

How does it differ from the CIO and the CDO seats?

The distinction is the perimeter, and it matters before the mandate starts. The CIO seat holds the estate: platforms, data, suppliers, run cost. The CDO seat holds the digital ambition: channels, products, adoption. The CDIO holds both, and is the right seat only when separating them would put a single roadmap under two owners.

What does the operator bring?

At Adeo, across two CDIO mandates covering 22 business units in 16 countries, supplier referencing lead time fell from 124 to 15 days, more than 7,000 suppliers were onboarded, and dismantling the legacy OMS, TMS and offer systems released EUR 9.5M in FinOps savings. Those figures come from one seat holding both halves, not from four separate projects.

What the CDIO mandate is not?

It is not a bigger CIO seat. The difference is not seniority or budget, it is perimeter: the CDIO owns the digital ambition and the estate that serves it, under one accountability.

It is not the right seat when the digital ambition already has an owner. In that case the gap is the estate, and the narrower CIO seat costs less and cuts cleaner.

It is not a group architecture role. The mandate is accountable for outcomes in the business units, which is why the Adeo mandates are described in suppliers onboarded and lead time rather than in target-state diagrams.

who embodies this mandate
124 → 15 daysSUPPLIER REFERENCING LEAD TIMEErwan Deschamps · CDIO Central Purchasing & Stores, Adeo (2020-24)
+7,000SUPPLIERS ONBOARDEDErwan Deschamps · CDIO Central Purchasing & Stores, Adeo (2020-24)
-EUR 9.5MFINOPS · LEGACY OMS, TMS AND OFFER SYSTEMSErwan Deschamps · CDIO Retail, Supply Chain & Finance, Adeo (2019-20)

What the mandate fixes at entry

the same terms on every seat
The scope of the seat and the decisions it holds
The outcomes that define success
The reporting line and the executive forum
The conditions under which the seat is handed over

We leave when the function can run without us: an identified permanent owner, a roadmap they hold, and a team that no longer routes through the interim.

What is the difference between a CDIO, a CIO and a CDO?
The CDIO holds both halves in one seat: the digital roadmap and the information-systems estate it runs on. A CIO holds the estate — platforms, data, suppliers, run cost — without owning the digital ambition. A CDO holds the digital ambition — channels, products, adoption — without owning the estate. Take the CDIO when splitting the two would put the roadmap and its foundations under two owners who then have to negotiate.
When is one seat better than two?
When the digital roadmap depends on estate decisions that a separate owner would arbitrate differently. In a multi-country group the cost of that negotiation is measured in quarters, which is why the Adeo mandates were held as one seat across 22 business units and 16 countries.
How does the mandate end?
With a documented target architecture, a supplier and platform landscape that has been rationalised rather than inherited, and a permanent owner for each half if the organisation chooses to split the seat afterwards.

The seats either side of this one

what each one owns instead
Start a mandateSee how it is bought