What was the situation?
ESSEC Business School was transitioning academic materials toward interactive publication standards and needed a production framework that academic and production teams could operate together.
What did the operator do?
As Digital Strategy & Transformation Advisor from January to March 2011, the operator defined the technical specifications and production framework for interactive eBooks, led the transition from QuarkXPress to Adobe workflows, aligned academic and production teams, and trained student cohorts to operate the new model.
What changed?
Academic-material production moved from QuarkXPress toward interactive eBook standards and Adobe workflows. The operating model aligned academic and production teams, with student cohorts trained to work within the new framework.
3 MONTHS
eBOOKS
ADOBE
- What was the ESSEC Business School mandate?
- To support the digital transition of academic materials toward interactive publication standards.
- What production model was designed?
- Technical specifications and a production framework for interactive eBooks, with a transition from QuarkXPress to Adobe workflows, operated by aligned academic and production teams and trained student cohorts.