What was the situation?
Opella, the consumer-health business of Sanofi, ran product design as agency-outsourced work across a portfolio of more than 10 brands including Allegra, Doliprane, Enterogermina and Icy Hot, which limited cross-brand coherence and slowed delivery across a global ecosystem spanning EMEA, APAC and North America.
What did ARCHITEKT do?
As Head of Digital Product from 2024 to 2025, Anthony Chevalier repositioned product design as a governance and operating-model function across the 10-plus-brand ecosystem. He co-shaped the 2026 design strategy and decision architecture for a scalable multi-brand platform, defined the delivery operating model with agile cadences and a ticketing architecture on Jira and Confluence, and led a team of four product designers. He internalized production that had previously been run by agencies and enabled the phased roll-out of Design System v2.
What changed, measurably?
Internalizing production previously run by agencies accelerated delivery by 40% and increased cross-brand coherence, while a co-shaped 2026 design strategy and decision architecture positioned a scalable multi-brand platform across EMEA, APAC and North America. The phased roll-out of Design System v2 harmonized the operating model across the portfolio.
Opella's product design stopped depending on outside agencies, so bringing production in-house lifted delivery speed by 40% and made a 10-brand portfolio cohere around one operating model.
How does insourcing accelerate multi-brand delivery?
Production that had been agency-run was internalized under a defined delivery operating model with shared agile cadences and a single ticketing architecture, so more than 10 brands worked to one rhythm instead of many contracts, which is what accelerated delivery by 40%.
How does design become a governance function?
Product design was repositioned as a governance and operating-model function, so the 2026 design strategy and decision architecture set the rules for a scalable multi-brand platform across EMEA, APAC and North America rather than leaving each brand to decide on its own.
- How did Opella accelerate delivery by 40%?
- Production previously run by agencies was internalized under a defined delivery operating model with agile cadences and a single ticketing architecture on Jira and Confluence, which accelerated delivery by 40%.
- How was design repositioned across a 10-plus-brand ecosystem?
- Product design was repositioned as a governance and operating-model function, co-shaping the 2026 design strategy and decision architecture for a scalable multi-brand platform spanning EMEA, APAC and North America.
- What role did Design System v2 play?
- A phased roll-out of Design System v2 harmonized the operating model across brands such as Allegra, Doliprane, Enterogermina and Icy Hot.