Product in short
Product expertise covers the decisions a product team has to make, from discovery to the next improvement. It connects discovery, delivery, quality, improvement and product engineering, which aligns team structure and practices so the organisation can ship, observe and learn. The aim is a clearer decision on what customers need and what the business should fund.
Specialties
Product Discovery
Frame the opportunity, examine user evidence and test the assumptions that determine whether it merits investment.
Product Delivery
Turn the chosen priorities into increments teams can release, with dependencies and decisions made visible along the way.
Product Quality
Define what a release must satisfy before launch and what the team needs to observe afterwards. Quality becomes part of the product decision.
Product Improvement
Use post-launch behaviour and outcomes to choose the next change. Separate evidence of a useful improvement from activity on the backlog.
Product Engineering
Align team structure, delivery practices and instrumentation so the organisation can ship, observe and learn. The practice includes delivery operating models, discovery-to-delivery flow, product operations and internal platforms managed as products.
- Delivery operating model and team topology
- Discovery-to-delivery pipeline
- Product ops and instrumentation
- Platform as a product
Questions
- How does Product differ from Design?
- Design examines the user’s task, the interface and the process around it. Product covers the decisions about what to build, how it ships, what a release must satisfy and what to change next.
- How is product work bought?
- Usually as capacity working against a backlog you prioritise, or as a specialist placed in the product team for a bounded need or over several quarters. The proposal identifies the engagement that fits.