How does Growth differ from Product?

Product decides what to build and how it ships. Growth grows revenue through the channels, acquisition, CRM, content and the service customers receive, and reads each lever against revenue and customer indicators.

How does Growth differ from From Agency to In-House?

From Agency to In-House is a programme whose destination is an in-house team taking back the digital production an agency ran. Growth is the capability that runs the commercial levers, whether or not that transfer happens.

Is this a brand or advertising agency?

No. Brand identity and advertising campaigns are outside the scope, as they are for Design. Growth works on the channels, the customer knowledge and the service that turn demand into revenue.

E-commerce, Marketing and Customer Growth

Growth in short

Growth expertise at ARCHITEKT covers e-commerce and omnichannel, acquisition and CRM, content and media, and customer experience. We connect the channels, the customer data and the service behind them, set the revenue and customer indicators each lever answers to, and build the team that keeps running them after we leave.

Specialties

E-commerce & Omnichannel

Make the site, the marketplaces, the stores and the service work together, with stock and each customer seen once. Growth is read channel by channel and in total.

Acquisition & CRM

Steer the acquisition levers by the cost and the return of each, and connect acquisition and loyalty on the same customer knowledge. Buying paid media is outside the scope; a customer is measured by the value they bring over time, not by the traffic they add.

Content & Media

Organise content production and owned media around the buying journeys, with a calendar, named owners and a measure for each piece of content.

Customer Experience

Improve the work inside the customer function: the journeys that generate contacts, returns, order accuracy and service quality. Satisfaction and the cost to serve are read together, so neither improves at the expense of the other.

Engagement forms

Discuss the growth lever that is stuck

When the destination is an in-house team that takes back the digital production an agency ran, From Agency to In-House is the programme for it. Growth runs the commercial levers, with or without that transfer.

Deciding what to build and how it ships is the work of Product; Growth grows revenue through the channels, acquisition, CRM, content and service.

The experience and the interface are conceived by Design; Growth runs the commercial levers and the service that follow from them.

For marketing leadership through a transition, see the Chief Marketing Officer (CMO) seat.

When the customer function itself needs an executive, see the Chief Experience Officer (CXO) seat.

For digital revenue and omnichannel replatforming led at executive level, see the Chief Digital Officer (CDO) seat.

Questions

How does Growth differ from Product?: Product decides what to build and how it ships. Growth grows revenue through the channels, acquisition, CRM, content and the service customers receive, and reads each lever against revenue and customer indicators.
How does Growth differ from From Agency to In-House?: From Agency to In-House is a programme whose destination is an in-house team taking back the digital production an agency ran. Growth is the capability that runs the commercial levers, whether or not that transfer happens.
Is this a brand or advertising agency?: No. Brand identity and advertising campaigns are outside the scope, as they are for Design. Growth works on the channels, the customer knowledge and the service that turn demand into revenue.

E-commerce, marketing and customer growth.