Direct answer
From Agency to In-House builds an internal production capability for design, content or technology: operating model, roles, standards, tooling, transition, knowledge transfer and the team required to run it.
Typical phases
What is built
- Operating model and roles
- Standards and quality gates
- Tooling and production chain
- Transition plan that does not stop production
- Knowledge transfer
- The permanent team
Dependency
The programme is designed around a successful exit from external dependency, not around replacing one permanent dependency with another.
Exit
Production runs in-house, to written standards, with a team the client employs and a dependency that has actually ended.
Capabilities mobilised
Where it has run
Questions
- Do we have to stop working with our agencies?
- Not during the transition. The programme is designed around a successful exit from external dependency, sequenced so production never stops.
- Who owns the standards afterwards?
- The internal team. Standards, tooling and the production chain are handed over as part of the mandate.