What was the situation?
ESSEC Business School was transitioning academic materials toward interactive publication standards and needed a production framework that academic and production teams could operate together.
What did ARCHITEKT do?
As Digital Strategy and Transformation Advisor from January to March 2011, the operator defined the technical specifications and production framework for interactive eBooks, led the transition from QuarkXPress to Adobe workflows, aligned academic and production teams, and trained student cohorts to operate the new model.
What changed, measurably?
Academic-material production moved from QuarkXPress toward interactive eBook standards and Adobe workflows. The operating model aligned academic and production teams, with student cohorts trained to work within the new framework.
ESSEC Business School was moving its academic materials to interactive publication standards, so the mandate produced the specification and the production framework that academic and production teams could operate together.
How does a business school internalise interactive publishing?
The transition from QuarkXPress to Adobe workflows was written as a production framework rather than a tool swap, so the specification, the team alignment and the trained student cohorts left the school able to produce interactive eBooks without the advisor in the room.
- What was the ESSEC Business School mandate?
- To support the digital transition of academic materials toward interactive publication standards.
- What production model was designed?
- Technical specifications and a production framework for interactive eBooks, with a transition from QuarkXPress to Adobe workflows.
- Who was enabled to operate the new model?
- Academic and production teams were aligned, and student cohorts were trained to use the new framework.